Thread Wallets x Tossd Collaboration

I developed the concept, messaging, and marketing strategy for a potential brand collaboration between Thread Wallets and Tossd, blending bold design with fresh, health-conscious dining. This mock collaboration features co-branded accessories, an exclusive sticker pack, and a limited-edition menu inspired by Thread Wallets’ Hawaiian roots. Designed to introduce Tossd to a new audience, the project explores how social media marketing, in-store experiences, and influencer partnerships could position the brand as part of a larger lifestyle movement.